There’s a difference between a business having a mission statement, vision statement or a “we believe” statement. Although I value all three, “we believe” statements are equally as important yet each has its place in a company. I feel if you really want to create impact, if you really want people to understand what it is you do, it’s critical to understand the difference between the three. A vision or mission statement tells people what you’re doing, or where you are going. But a “we believe” statement tells people why you are doing it and that’s critical to your success.